So what's the big deal?

In this corner a few thousand intellectuals wanting challenging themes, social commentary and art.

In this corner, several billion blank-minded, quasi-literate travellers on the Clapham omnibus who like overpriced snacks, streaming services, hackneyed plots, SFX, attractive people in tight costumes, clearly defined Good Guys and Bad Guys, one-liners, fights and a little bit of oooh-la-la!

In the middle, a gaggle of non-star actors, technicians, costumiers, make-up artists, camerapeople, stuntpersons, caterers and accountants. Most of them have families to feed and mortgages to pay. With them, a bunch of directors and producers who have bankers to answer to.

What the Hell do you think they're going to make? Stuff for the likes of thee and me to see once at a near-empty cinema and then discuss profoundly over instant coffee and Rich Tea biscuits? Or stuff that 'ordinary' familes will pay for an £8 a month streaming service, an 88" SmartTV with cinema sound and about £20 worth of snacks and soft drinks to sit and watch?

The problem is not unimaginative or risk-averse film-makers. Its the ovewhelming number of Homer Simpsons we call the 'general public'!