It's not about being 'better' , some of these 'Alphas' have been responsible for terrible things. Genghis Khan was an Alpha, but no angel.
Also, there are vey few of them, perhaps one or two in every generation, which is why they are noted when they are seen. But they are by no means necessary and indeed can often be disruptive or dangerous.
Competitiveness is built in to the genome of every successful species. Competition for food, for territory, for safety. The term for non-competitive species is 'extinct'. So you will always have winners and losers. The solution is to define those terms in helpful, rather than destructive ways. If we define 'winning' as finding the place where you fit and nobody else does, then everyone, as a unique individual, has the potential to be a winner. Alternatively, one can embrace Stoicism, in which 'winning' is defined as being comfortable in your own skin, calm in ones' own mind, and untroubled about the things beyond ones' control.